The River Soul Movement
A Path to Restoration
The River Soul Movement is a technology driven nonprofit initiative designed to provide the loved ones of addicts with a powerful toolkit of expert-led recovery education, real-life recovery stories, and cutting-edge digital support systems.
Accessible to everyone.
ALL free of charge.
COMING SOON!
Be the first to know! - Fill out your info and you’ll be notified when The River Soul Movement goes live.
A GAP THAT NEEDS FILLING
Most recovery programs focus primarily on the addict.
Families are left behind, isolated, uninformed, and emotionally overwhelmed.
There is no centralized, vetted and consistent national resource that is trusted, scalable, and specifically built for families.
Many are desperate for answers and have no idea where to turn.
WHAT FAMILIES ACTUALLY NEED
To truly heal, families need more than hope. They need real help and a supportive community. You are not Alone.
Enhanced Understanding
A clear explanation of addiction, recovery, and how to support without enabling.
Practical, curated & vetted Tools
Actionable steps to support long-term healing and healthier relationships.
Transformative Impact
Guidance that leads to measurable improvements in well-being and recovery outcomes.
Leading families out of codependency.
Sustainable Resources
Evergreen content that families can return to whenever they need it.
Over 1 million mobile engagements projected in year one
A scalable, faith-infused, family-first resource unlike anything currently available
Designed to be embedded into communities, recovery ecosystems, and support networks
Evergreen content ensures long-term use and continued relevance
Supporting families leads to lasting cultural transformation
This movement is being led by a purpose-driven team with deep expertise in storytelling, technology, nonprofit strategy, and lived experience in addiction and recovery, all rooted in our belief in Jesus, the Ultimate Restorer, and the reason we do this work.
Leadership Team
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Jim Wahlberg
National voice in addiction recovery media with a powerful story and deep roots in faith based storytelling.
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Scott Maclellan
Catalyst + Executive Leader: Healthcare executive and Christian father with lived experience of addiction in his family. Author of An Acre of Fools.
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Michael Boerner
Executive leader and visionary behind the technology strategy, execution, and advisory framework. Grounded as a man of faith, guiding with purpose and integrity.
Execution Team
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Mission 17
Seasoned faith based nonprofit serving philanthropic & ministry organizations to create lasting impact through unity and technology.
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StoryPath
Mobile-first delivery platform using SMS/MMS to reach families without apps or login friction.
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Anaheim Studios
Production company specializing in narrative driven content working with Fortune 500 companies and non-profits with over a decade of experience.
In a distracted world swimming in information but lacking true purpose, families need clarity...
THIS IS OUR SOLUTION…
MOVEMENT
TECHNOLOGY
Frictionless mobile-first engagement with ongoing support and education. No app, email, password, or login, making it effortlessly accessible at mass scale. It drips short-form video content directly to recipients via text, delivering timely, relevant, and digestible guidance to meet people where they are.
A UNIQUE & PROVEN RECOVERY SOLUTION
A mobile-first platform delivering tools for families when they need it most, wherever they are. Short. Timely. Relevant.
NO APP, NO PASSWORD, NO LOGIN REQUIRED
Delivered through SMS and mobile web for instant access.
REACH PEOPLE IN REAL TIME
Whether in the car, at the kitchen table, or in the middle of a crisis.
DESIGNED TO SCALE NATIONALLY
More than one million mobile engagements targeted in the first year.
POWERED BY STORYPATH
A proven mobile platform / technology used by numerous Fortune 500 companies delivering frictionless interactive video support.
Built on StoryPath, a proven platform that delivers guided content through SMS and mobile web, with no downloads, apps, or logins required.
THE TECHNOLOGY
Combines expert-led education, real stories, and interactive micro-learning
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Reaches users in real time through a format they already use: text messages
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Scales effortlessly to millions without technical barriers
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Evergreen, modular content that’s easy to update and can be white-labeled for partners
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NARRATIVE-LED VIDEO SERIES
Short-form video journeys featuring real families, experts, and survivors navigating addiction and recovery.
TAILORED PERSONA STORY PATHS
Unique content tailored to key user types such as parents, spouses, teen siblings, recovering addicts, and faith-based supporters.
EXPERT-GUIDED SEGMENTS
Curated interviews and insights from psychologists, pastors, medical professionals, and community leaders.
EMOTIONAL STORYTELLING
Crafted to resonate deeply and promote healing through relatable, hope-filled stories.
EVERGREEN AND MODULAR DESIGN
Built to adapt and scale across platforms, organizations, and future content needs.
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BRUCE BOWEN
NBA Champion
Bruce Bowen is a three-time NBA champion with the San Antonio Spurs and addiction advocate.
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DR. JOHN ROSA
National Expert on the Opioid Crisis
White House Surrogate/Consultant Law Enforcement Consultant.State and National Consultant to Opioid Task Forces.
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STEWART McLAURIN
White House Historial Association President
A historian and communicator, McLaurin is the president of the White House Historical Association, a nonprofit dedicated to preserving and sharing the history of the White House.
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MIKE KELLY
Brand-Builder
A lifetime marketer and brand-builder, Mike was the CMO and Chief Innovation Officer of PVH, a Fortune 500 apparel company. He is currently advising K2POV (a marketing and media collective) and King Ranch, as well as serving as the founder of Fob Depot.
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MARC EFFRON
Co-Founder Legacy Healing
Marc Effron is the co-founder of Legacy Healing Center, using his own recovery journey to help others. He’s also a speaker, coach, and entrepreneur focused on healing and transformation.
THE MOVEMENT ADVISORY BOARD
A curated group of diverse and deeply experienced experts shaping the content, voice, and impact of the River Soul Movement.
The editorial advisory board represents 12 key domains critical to addiction recovery:
Each person will have a direct personal tie and be an unpaid volunteer to the movement.
1. Medical Experts: Addiction specialists, psychiatrists, and psychologists offering clinical insight.
2. Former Addicts: Individuals with lived experience in addiction and long-term recovery.
3. Family Survivors: Loved ones who have supported someone through addiction.
4. Parents: Especially those who have navigated addiction with their children.
5. Counselors & Therapists: Mental health professionals specializing in addiction and family dynamics.
6. Social Workers: Experts addressing addiction within communities and systems.
7. Faith Leaders: Spiritual guides focused on healing, redemption, and resilience.
8. Legal Experts: Attorneys and advocates focused on drug-related legal issues and rights.
9. Community Organizers: Leaders working to mobilize grassroots prevention and support networks.
10. Pharmacologists & Scientists: Researchers exploring the biology of addiction and treatment innovations.
11. Educators: Public educators and trainers who demystify addiction and promote prevention.
12. Policy Makers: Individuals shaping local and national recovery-related policy.
We bring deep credibility through authentic leadership, lived experience, and a proven track record in media, production, and technology.
Our exclusive use of StoryPath enables instant, app-free access through SMS, completely free for families and built for national scale.
The content is evergreen, re-usable, and designed for measurable impact: stronger family outcomes, reduced relapse, and increased access to care.
This platform integrates easily into existing networks, amplifying what’s working rather than competing with it.
THIS IS THE MOMENT TO ACT.
THE FAMILIES ARE REAL.
THE NEED IS NOW.
We are building the first national, mobile-first resource for families devastated by addiction.
The platform is mapped. The content is ready. The momentum is real.
Let’s bring light, guidance, and healing together.
COMING SOON!
Be the first to know! - Fill out your info and you’ll be notified when The River Soul Movement goes live.
THE BURDEN HAS BEEN ENOUGH
THE RIVER SOUL MOVEMENT
ACCESSIBLE TO EVERYONE
ALL FREE OF CHARGE